Business Meeting

Market Research

Qualitative Research:

  • In Depth Interviews (IDIs)

  • Focused Group Discussions (FGDs)

  • Dyads and Triads

  • Ethnographic Studies

  • Mystery Shopping and Mystery Audits

  • Usage and Attitude Studies

  • Interactive Workshops

Quantitative Research:

  • Pen and Paper Interview (PAPI)

  • Computer Aided Personal Interview (CAPI)

  • Computer Aided Web Interview (CAWI)

  • Computer Aided Telephonic Interview (CATI)

  • Exit Interviews

  • Street Intercepts

  • Center Location Tests (CLTs) and Clinics

Domain Expertise:

  • Consumer Goods (CPG/FMCG)

  • Retail and Supply Chain

  • Healthcare

  • BFSI

  • Automotive

  • Telecom & IT

  • Services Sector

  • e-Commerce

  • Education

  • Industrial Goods

  • Tourism and Hospitality

  • Real Estate

Research Expertise:

  • Ad Tests

  • Fragrance Tests

  • Package Tests

  • Price Bench marking

  • Market Segmentation Study

  • Brand Awareness and Reach

  • Product Placements

  • Consumer Connects

  • Door to Door Surveys

  • CSAT, NPS and ESAT

  • Exit Polls

  • User Acceptability Testing

Allied Services:

  • Translation (Indian and International Languages)

  • Moderation (English and Hindi) - IDIs

  • Transcription (Indian and International Languages)

  • Offline and Online Data Punching

  • Data Mining

  • Third Party Auditors and Quality Check

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