© 2019 by COENSUS

Office No. 73, B Wing, Upper Ground Level, Orchard Road Mall

Royal Palms, Aarey Colony Goregaon (East) Mumbai – 400 063

Market Research

Our core expertise lies in Market Research and allied services. We pride ourselves in delivering high quality, on time service whether it is to do with Qualitative or Quantitative research.

Data Collection Methodologies:

Qualitative Research

  • In Depth Interviews (IDIs)

  • Focused Group Discussions (FGDs)

  • Dyads & Triads

  • Ethnographic Studies

  • Mystery Shopping & Mystery Audits

  • Usage & Attitude Studies

  • Interactive Workshops

Quantitative Research

  • Pen And Paper Interview (PAPI)

  • Computer Aided Personal Interview (CAPI)

  • CAWI (Computer Aided Web Interview)

  • Computer Aided Telephonic Interview (CATI)

  • Exit Interviews

  • Street Intercepts

  • Center Location Tests (CLTs) & Clinics

Domain Expertise:

  • Consumer Goods (CPG/FMCG)

  • Automotive

  • Services Sector

  • Education

  • Tourism & Hospitality

  • Retail & Supply Chain

  • BFSI

  • Telecom & IT

  • e-Commerce

  • Industrial Goods

  • Real Estate

Research Expertise:

  • Ad Tests

  • Package Test

  • Product Placements

  • Door to Door Surveys

  • Exit Polls

  • Market Segmentation Study

  • Fragrance Tests

  • Price Bench marking

  • Brand Awareness & Reach

  • Consumer Connects

  • CSAT, NPS & ESAT

  • User Acceptability Testing

Allied Services:

  • Translation (Indian & International languages)

  • Transcription (Indian & International languages)

  • Moderation (English & Hindi) – IDIs

  • Offline & Online Data Punching

  • Third Party Auditors and Quality Check