Market Research

Our core expertise lies in Market Research and allied services. We pride ourselves in delivering high quality, on time service whether it is to do with Qualitative or Quantitative research.

Qualitative Research

  • In Depth Interviews (IDIs)

  • Focused Group Discussions (FGDs)

  • Dyads & Triads

  • Ethnographic Studies

  • Mystery Shopping & Mystery Audits

  • Usage & Attitude Studies

  • Interactive Workshops

Quantitative Research

  • Pen And Paper Interview (PAPI)

  • Computer Aided Personal Interview (CAPI)

  • CAWI (Computer Aided Web Interview)

  • Computer Aided Telephonic Interview (CATI)

  • Exit Interviews

  • Street Intercepts

  • Center Location Tests (CLTs) & Clinics

Data Collection Methodologies

Consumer Goods (CPG/FMCG)



Services Sector


Tourism & Hospitality

  • Retail & Supply Chain

  • BFSI

  • Telecom & IT

  • e-Commerce

  • Industrial Goods

  • Real Estate

Domain Expertise

Research Expertise

  • Fragrance Tests

  • Price Bench marking

  • Brand Awareness & Reach

  • Consumer Connects


  • User Acceptability Testing

Ad Tests

Package Test

Market Segmentation Study

Product Placements

Door to Door Surveys

Exit Polls

Allied Services

  • Moderation (English & Hindi) – IDIs

  • Offline & Online Data Punching

  • Third Party Auditors and Quality Check

Translation (Indian & International languages)

Transcription (Indian & International languages)

Data Mining

COENSUS Field Quality Management Process